The Conscious Creator

Mantra of the Month:
Aim for Alignment

Edition #36 - Read Time: 3 min.

🔔 Announcement: We launched Attract Your Audience, our step-by-step system to build content systems that magnetize your people!

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Have you noticed how much propaganda there is online about passive income?

The pitch is always the same: build a low-ticket online course, gain financial freedom, and never lift a finger again.

It’s a nice idea. But if it were that easy, why isn’t everyone doing it

Here’s what I’ve found: purpose-aligned income is a better aim.

Yes, we generate passive income from investment assets. But creating something that’s both passive and impactful, like a purpose-driven business, takes real work.

And here’s the truth about online courses: they don’t work.

Massive Open Online Courses (MOOCs) have a completion rate of just 3-6% (Research Gate).

Why? Because knowledge alone isn’t enough to solve people’s problems. Knowledge is everywhere, and most of it is free.

What makes knowledge truly useful?

Accountability, mentorship, and community.

That’s what drives outcomes.

This is exactly why Dharmic Design combines best-in-class systems with all the accountability, mentorship, and community needed to execute on your vision and make meaningful transitions in your life.

When you focus on aligning your income with your purpose, it can become more passive over time.

But chasing passive income first? That risks missing the chance to create something truly valuable.

So, what has worked for us?

We call it Iterative Productization of Purpose (IPP).

Yes, it’s a mouthful, but here’s what it means:

1. Offer real value aligned with your purpose. Purpose fuels your drive to create outcomes for others.
2. Refine and improve. With repetition, you get better at delivering those outcomes.
3. Build efficiency. Over time, the process gets smoother and more scalable, giving you more freedom and focus.

When Cameron and I started, we were charging $30,000 to $60,000 to help mission-driven founders achieve these outcomes.

Now, thanks to IPP, we deliver even greater impact at a fraction of the cost—with much more ease.

Today, I’m writing this from Kaua’i.

We have just one 1-hour Q&A call to support our community, and the rest of the day is ours to enjoy.

Meanwhile, the systems we’ve built continue to deliver value and impact.

Here’s the takeaway...

Don’t lose sight of your calling in the pursuit of passive income.

Focus on your purpose—your Why, your outcomes, your contribution—and the rest will follow.

If you want more freedom and spaciousness in your day, start here:

1. Identify the problem you’re solving.
2. Get really good at solving it.
3. Invest in systems that support and scale what you’re doing.

Speaking of systems...

We just launched Attract Your Audience inside of Dharmic Design. It breaks down all our step-by-step strategies for building leverage with content.

With gratitude,

Elijah 🌴

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